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I am a Human-Centred Designer that is passionate about delivering captivating experiences that allign with your Strategy, Product and Services. 
I help organisations with:
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Service Design

Focus: Trust

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Robodebt reimagined

A deep dive into the ecosystem that created and sustained the 'Robodebt' scheme. Through primary and secondary interviews, I was able to create Timelines, Blueprints and Journey Maps that explored the decisions that shaped the project. I dived deep into the history of the ATO, Welfare, Inter-agency Data Sharing and Agency Legislation, to distil the complex into its moving parts. This app is a 2016 period-correct solution that is based on data gained from a participant. The design champions clear yet careful communication that provides a pathway to rectification. 

Qualitative interviews / Secondary Interviews / Expert interviews / Journey Map  / Historical analysis / Personas / Service Design Blueprint /  UI Design / Branding

Focus: Adoption

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WorkSafe Vic

Beginning with an aim to reduce workplace incidents in Victoria by creating generational change in safety culture, starting with young people entering the workforce. Focusing on finding solutions to break the culture cycle, this project began with interviews on the current WhiteCard training system, and went on to test and explore peer to peer learning. 

Ideation / Qualitive Interview / Cognitive Walkthough /  Workshop / User testing / UI Design / Branding

Focus: Credibility

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A redesign from the ground up. I examined the Information Architecture and redesigned a structure that was easier to navigate. The end product was a website that championed the customer's need in a way that is intuitive and digestible. 

IA / Card Sorting / Contextual Enquiry / Journey Map User Flow / Personas / Design iteration / UI Design / Branding

"I see the solution to each problem as being detectable in the pattern and web of the whole. The connections between causes and effects are often much more subtle and complex than we with our rough and ready understanding of the physical world might naturally suppose."


0420 36 26 56 /

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