Helping organisations create great experiences
How can we improve e-commerce and the digital experience of CNC3D
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Challenges
Small team: TfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdaf dafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafda
Systemic complexity: TfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdaf dafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafda
Boundless discovery: TTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdaf dafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdav
Insights
Data to actionable Insight: TTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdaf dafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafda
Culture as a Stakeholder: TfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdaf dafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafdaTfdafdafda
Original website
Original Logo
Mapping of website, 618 pages in total.
Due to external constraints, I focused on essential research that could be used to make immediate informed decisions that can be tested iteratively.
Lean research
Card sorting
User personas
Journey maps tracking experience, expectation and trust
I began with an introspective look at my experience with the service. I interviewed a few typical participants that were a reflection of the
Qualitative research
Qualitative Interviews / Expert Interview / Autoethnography / Community reserach
